Friday, March 26 2:00 PM - 5:00 PM

The purpose of this session is for participants to learn how to effectively deal with industry partners and avoid the mistakes many A/V salespeople make when tapping into the building, architectural, and interior design markets. Participants will learn how to create and maintain beneficial partnerships with builders, architects and interior designers. This session will also help participants sell advanced home theater and home automation systems while meeting the needs of the industry partner. At the conclusion of this course, participants should be able to:

Network and maintain industry partner relationships
Describe the channels of authority, lines of communication, and areas of responsibility and accountability within a custom project
Communicate effectively with interior designers, architects, and builders
Specify the appropriate products to meet the goals of the client and industry partners